JC Blog | J. Crawford Fine Desserts

Why Health Food Products Are So Expensive

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  • By Rhys Poirier, Owner & Founder
  • 0
Why Health Food Products Are So Expensive

Is it because scare tactics are an effective marketing strategy? Is it because developing a seemingly high-end product for the wealthy is a great business plan? Or, is it because producing and distributing health food items is a nightmare? Let's dive in to this complex topic.

The Health Benefits of Flax

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  • By Rhys Poirier, Owner & Founder
  • 0
The Health Benefits of Flax

With as little as a tablespoon of golden or brown flax per day, you can improve your immune function, lower cholesterol, prevent tumours, reduce tumour growth, prevent constipation, lose weight, lower your risk of a heart attack,  heart disease, stroke, and cancer, regulate your menstrual cycle, and increase fertility. That’s quite a long list!!

What's a Virtual Bakery?

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  • By Rhys Poirier, Owner & Founder
  • 0
What's a Virtual Bakery?

J. Crawford has evolved into what we like to call a "Virtual Bakery". In short, we operate entirely online. E-commerce is nothing new, but for the baking industry it's a much-needed step into the modern world. In this article we take a look at the reasons why we're blazing the trail forward into local e-commerce baked goods fulfillment.

Taking Gluten Out of Old Recipes

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  • By Rhys Poirier, Owner & Founder
  • 0
Taking Gluten Out of Old Recipes

It's no secret that gluten free baking can be quite a challenge - especially when you really want to convert an old family recipe. Contrary to what some marketing agencies want you to believe, you can't substitute gluten free flour for regular flour and call it a day. The answer to your baking woes is a little more complex, but once you get the hang of it, there'll be no stopping your recipe converting skills.